Meet The Designer: Baumbach creator Lauren

Lauren with Alfie from Baumbach

I recently met up with Lauren, the designer behind local label Baumbach, and her adorable son Alfie, both of whom were a pleasure to spend time with!

Lauren, designer for Baumbach with Alfie

Baumbach top with printed peter pan collar and shorts

The printed peter pan collar on this top caught my attention and I fell in love! This is from the Baumbach Spring / Summer ’12 collection.

Baumbach collection book

Baumbach collection books and hand tea stained swing tags. Lauren is very hands on with her collections and even hand cuts sections from the back of some of her garments.

Baumbach artist painting used for prints

A sample of the art, created by Lauren’s Father, that was recreated as a textile print and used on a variety of garments in the spring/summer 2012 Baumbach collection.

Baumbach designer printed baby pants

Baumbach was born from Lauren’s need to flex her creative muscle after finding limited opportunities in Australia’s fashion industry upon arrival from England, where she had worked with brands like Gap. Baumbach has evolved through 3 collections and continues to feature soft, wearable designs and beautiful prints created from artwork she finds inspiring. Featuring the art of her father (pictured above) and collaborating with other artists allows Lauren to blur the line between art and fashion.

I was excited when I discovered Baumbach not only because Lauren uses art to create prints, but also because she tries to source sustainable materials (like bamboo) and have her garments made locally, decreasing her environmental footprint.

The baby pants pictured above are taking Baumbach textiles to new places with clothing for fashionable little people. You can also expect other baby / maternity projects which are in the works before Baumbach brings out another summer collection, which I know will be worth waiting for!

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2 Comments

  1. Baumbach is such a dream label to stock in store – designer Lauren is a gorgeous person inside and out … she has such a laid back effortless vibe about her and this transcends throughout her clothing range … so pleased to see her and baby Alfie on your blog! xxx